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"Customers and employees are the ultimate success drivers for every company in every industry. Do you know what they are thinking, feeling or experiencing with you? You better! Your company's success depends on it."
~ John Burshek, President, TAG
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Website & New Media Program
The future IS full two-way interactivity between customers, potential customers and your company! Are you ready for it?
The Arthur Group's experience is unique in the area of website and new media research and protocols. Our principals developed the protocols for "remote online user experience analysis" for website design analysis and satisfaction. From these protocols an entire industry has since developed. Our business solutions extend from the basics of traditional usability testing procedures to creating proprietary processes combining user experience, robust analytics, and technology.
We have applied these processes in numerous areas, beginning before the current website industry began. These include: technology hardware (computers, laptops, cell phones, handhelds, etc.), software (application, contact management, CRM, etc.), online applications (websites, forms, video, etc.) and content.
"When you have pioneered an entire industry, it becomes something you do better than others. However, we do not believe in resting on our laurels. We look toward a future where interactivity as we now know from website interactions, is ubiquitous across all points of customer and potential customer contact. This may happen 10, 15 or even 20 years from now. But, it will happen! We as The Arthur Group continue to pioneer by being the first to adapt and create meaningful, quality, statistically reliable and client actionable user testing protocols to entirely new fields as they develop," says John Burshek, TAG's President and CEO.
As expected from a company always at the forefront of technology adoption and the consumer impact, The Arthur Group's protocols are already focused on the next "impact point" for websites and new media, that of evaluating the experience holistically on a company's brand. Companies need to be prepared for the day when consumers no longer remember the term "internet" because of the all-inclusive participatory nature of communications in the future. At that point, communications becomes the commodity and a company's brand position, especially relative to ideals held in the mind of the consumer, becomes the only competitive differentiation. To learn more about what we have learned about this area, see our Brand Engagement Report.
Some of our more popular website and new media protocols include:
- Our proprietary methodology and technology, the Website Brand Index
- Brand Engagement protocol
- User experience satisfaction related to ROI metrics
- Iterative design analysis
- Usability and functionality evaluation
- Content user experience impact
- Advertising recall and impact
Our methodologies have been applied to the following:
- Search portals
- eCommerce
- B2B
- Intranets
- Network/Cable/Telco television
- Mobile/Mcommerce
- VOD
- Broadband
- Participatory/interactive television
For more information.
