"Customers and employees are the ultimate success drivers for every company in every industry. Do you know what they are thinking, feeling or experiencing with you? You better! Your company's success depends on it."
~  John Burshek, President, TAG   
The Arthur Group Services - Your Customer Experience Experts
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Burshek speaking on Green and Sustainability

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John's Blog for Customer Experience Insiders

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The Myth of Customer
   Satisfaction

 - Article
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TAG at a Glance

Consulting & Partnering Programs

Every company likes to believe they have all the capabilities or resources necessary to meet their needs. However, when it comes to the business of customers - attaining market position and awareness, the process of acquisition, maintaining relationships, understanding future needs, branding, etc - today's reality requires a level of expertise the overwhelming majority of companies cannot afford to retain in-house.

Our consulting options allow companies to build an understanding of where their current practices fit relative to World Class levels.

Consulting:

The Principals of The Arthur Group created the Institute for Customer Experience Success in response to the seemingly on-going state of terminology dilution and confusion surrounding Total Customer Experience Success. The creation of the Institute is simply an extension of our on-going commitment to the ultimate goal of helping companies become the best they can be in "Perfecting the Customer Experience" among their own audiences.

Through the Institute for Customer Experience Success  we offer:

  • Our Customer Experience Success™ Audit of your practices, protocols and methods of customer interaction evaluation and feedback. Audit can be conducted at any level desired by the client, from company-wide to a specific department or geographic level.
  • Individualized, in-depth consulting with the experts of The Arthur Group, customized to your company needs.
  • Advisory consulting engagement opportunities on any level of Customer Experience Success™.
  • Seminar and speaking opportunities on Customer Experience Success™ and it's impact on Image, Branding and Market Position; Advertising Messaging and Impact; Marketing; and the Future of Interactivity.
  • Request a Follow-Up

We also provide your company the opportunity to:

  • Participate in our Customer Experience Success™ Recognition series, which publicly rewards and recognizes companies who can successfully demonstrate an on-going program and attainment of specific Customer Experience Success™  levels. Fulfilling the application requirements for this Recognition series often helps companies find areas of focus not previously known.
  • Showcase your own company's examples of Customer Experience Success™.
  • Request a Follow-Up

Partnering:

Need a market intelligence solutions partner who adds the "EXPERT" punch for presenting your company's consulting or agency products, solutions, services or creative? You are not alone!

If your only justification for clients to accept your concepts, ideas, research, creative direction or marketing campaign is you saying: "it's the best" or "it worked in another industry," it's guaranteed you are not attaining an optimal market position, but you probably already know that.

Maybe your agency has landed a major account and now they are asking for validation and a metric for Return on Investment?

No need to panic.

We offer opportunities to build a better, meaningful, sustainable market and customer information system for your company and its clients.

We even partner with other research agencies to develop bullet-proof, statistically meaningful and optimum quality new market intelligence or information products and services.

Interested? Let's talk.

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