|
"People always act, respond, and transact in patterns. Understanding these patterns mathematically creates opportunities for companies to increase revenue by providing an experience customers enjoy and will pay more for. Our passion is to define and help others understand these patterns, especially where technology and humans intersect."
~ John Burshek, President, TAG
|
Company
Profile
The Arthur Group, Inc is a leading strategic market research services company founded in 1985. Our main practice areas are: Customer Experience Optimization, Customer Satisfaction and Loyalty, Brand Engagement, Advertising and Market Messaging, Market Research, and Website/New Media User Experience.
As research and market intelligence innovators, program and process developers, our unique solutions leverage our expertise and technology to obtain significantly more reliable, robust and in-depth feedback. Our primary product is market-based information, which is crucial to 1) developing meaningful future strategies, tactics and products based on predictive market intelligence and 2) reducing uncertainty in current business decision-making.
Philosophy
The Arthur Group's philosophy synthesizes three essential concepts: independence, quality, and usefulness. First, research from an independent source is necessary for an objective analysis of market conditions and provides the credibility needed for informed decision-making. Second, high-quality research requires concrete definition of market variables, consistent and meticulous administration of research methodologies, and rigorous statistical analysis of findings. Finally, The Arthur Group works closely with customers to define the scope and objectives of each engagement to ensure results that are useful, understandable and action-oriented.
Research Experience
The Arthur Group, Inc. works with a broad base of international, national, regional and local businesses, professions, associations, agencies and government organizations. Our principals have served more than 2,000 clients including; Global 500 and Fortune 100 clientele, venture-backed start-up enterprises, non-profit agencies and organizations, educational and governmental entities. We have completed more than 50,000 individual projects that have helped our clients make accurate, well-informed business decisions.
